While at Cincinnati State I had the chance to reimagine their brand elements and create a design language for all outdoor advertising and publications. I was told by someone that it would be really difficult and they were not lying. Through all the hard work, over the course of a year and a half, myself and a some great people at C State were able to redefine their marketing strategy and increase enrollment by more than a 600 hundred students. This is a collection of the work I have done for them.
What you see above are shots of the Cincinnati State Lookbooks, an offshoot of the main viewbook. these items are more targeted to specific students. All photos where taken here on campus with our own students. I art directed most photoshoots and edited all photos myself.