The Fowlest Brand in Town!

The challenge presented to Greg D’Amico and me was to name and brand a new chicken spot that was going to open in the 3 Points Urban Brewery next door.

We landed on CHX, something short and sweet. After the naming started we thought we might have our hands full with branding, but this little chicken identity really got everyone excited for what this restaurant could become.

After going art crazy with 3 Points we went the other direction for this space, going big and bold with branding on every surface we could find. The pop of yellow against the black and white really makes the brand noticeable when walking down the street with the CHX branded bags.

More on this project to come soon!